Audience research

The following images were our main references of inspiration for finding the balance of an effective target audience. First we browsed around the school and asked various questions about action movies slowly introducing them into the superhero genre. We did this so we didn’t immediately so the viewer would be more interactive. The graphs for students and staff ask can be seen below. This data was a wasted opportunity as we weren’t able to record at the time. After we had finished filming the renegade we decided to take advantage of this opportunity and record the reactions of the renegade and interview the subjects who experienced it. The majority of our research was based on 2016's tracking blockbusters.

Age	Gender	Favorite Movie Genre	View on Superhero movies	Favorite Superhero movie	Realistic action Exaggerated action
15+	male	Sci-fi	Love	Ant-man	Exaggerated
	male	Rom-com	All the same	Ironman	Realistic
	female	Action	Love	Spiderman (Tobey Maguire)	Realistic
	male	Action	Like	Batman Dark Knight rises	Realistic
	female	Rom-com	If there are good looking characters	Captain America: The First Avenger	Exaggerated
24+	Male	Sci-fi	Love	Batman Dark Knight	Realistic
	female	Rom-com	Like	Batman Dark Knight	Realistic