How did you use new media technologies in the construction and research , planning and evaluation stages?
Positive
The initial response we
had gotten from audience members were fairly positive. This encapsulates the effective
ness of genre in relation to our target audience. In terms of the way we used camera
we had received feedback regarding the good use of close shots. Our use of
editing worked better than we initially expected. The comments regarding our
editing varieted from the effective use of colour correction to our use of
transitions. The colour correction helped emulate the mood of each scene and
our use of transitions guided the viewer further into music video. Keeping the
video visually interesting helps the audience. Our use of editing was also
praised due to the method of cutting the filmed shots to the music. The videos casting
for both protagonists where said to be fitting and collaborated well with the
lyrics and videos concept. There are also some elements of the video shown to
be effective due to the audience not noticing or bringing them up. Such as editing
being used to stabilize shaky shots.
Negative
Any negative elements where conveyed to be quite minor in
terms of the whole project. This included parts of the video where G Eazy’s character
(Ben Tressider) wasn't fully synced to the backing track, this is only noticeable
due to the overlapping of a couple words in the song. A lot of questions
regarding the secondary character (played by me) were asked. Such as where is
the character always going, how did I become linked to drug use and the reason
for knowing G Eazy. Maybe this emulated a sense of the wanted closure in
relation to the vagueness we presented our characters within the music video. I
also showed the project
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