Final Print tasks

Final Outcome 

 Evaluation 4

Evaluation 3 & 4

 Evaluation 3


How did you use new media technologies in the construction and research , planning and evaluation stages?

Positive

 The initial response we had gotten from audience members were fairly positive. This encapsulates the effective ness of genre in relation to our target audience. In terms of the way we used camera we had received feedback regarding the good use of close shots. Our use of editing worked better than we initially expected. The comments regarding our editing varieted from the effective use of colour correction to our use of transitions. The colour correction helped emulate the mood of each scene and our use of transitions guided the viewer further into music video. Keeping the video visually interesting helps the audience. Our use of editing was also praised due to the method of cutting the filmed shots to the music. The videos casting for both protagonists where said to be fitting and collaborated well with the lyrics and videos concept. There are also some elements of the video shown to be effective due to the audience not noticing or bringing them up. Such as editing being used to stabilize shaky shots.

Negative

Any negative elements where conveyed to be quite minor in terms of the whole project. This included parts of the video where G Eazy’s character (Ben Tressider) wasn't fully synced to the backing track, this is only noticeable due to the overlapping of a couple words in the song. A lot of questions regarding the secondary character (played by me) were asked. Such as where is the character always going, how did I become linked to drug use and the reason for knowing G Eazy. Maybe this emulated a sense of the wanted closure in relation to the vagueness we presented our characters within the music video. I also showed the project

 Evaluation 2

Evaluation 1

 Evaluation 1

Still Promotion Teaser

 Still Promotion Teaser 

The Prelude of still was created to generate the interest of potential viewers before the actual project was released. A number of record labels and artist’s projects similar to this on platforms such as YouTube. Projects like this can also be released in media such as short films and documentaries giving the album a new perspective.  From my point of view, it engages fans like myself to immerse themselves with the image of the artist more.  This is due to the consumer receiving a visual preference of the artist and the album outside of a music video.

 In relation to still prelude the initial song we used for the main project was not teased due to this dialogue transitioning into the song, this concept was not kept as we decided this wouldn't correlate with the shots we wanted to film. Any extra footage from the day was used to create the still prelude.

The examples below are a collection of some of my favorite artists. Travis Scott’s ‘You Broke my Heart' is related to a song on his album Birds in the trap sing McKnight. The song edited over the slow motion shots is not featured on the album as it belongs to Bryan McKnight (the man on the piano and the inspiration for the album.) 

Instead it conveys Travis's younger self and how this specific Bryan McKnight song influenced his album.

This video displays a link to what I had previously stated about artist making documentaries about albums to develop a higher relevance and interest in their albums. Tyler has done exactly this however only a year after the initial release of his latest album Cherry Bomb. Cherry Bomb was released April 13^th 2015 where as the documentary was only released this January 2017. The Artist has managed to use elements of cross media convergence as the documentary can only be purchased online for DVD. In the documentary Tyler goes through each song and talks about the process of creating each one. Those that featured in the album also make an appearance as they are shown recording songs in old footage and commenting on their relationship with Tyler.

 Filming Day 2

 Filming Day 1